Last week I was listening to This Week in Google, another wonderful podcast made by Leo Laporte (others include This week in Tech, The Tech Guy, Mac Break Weakly and so on…), they were talking about a interesting website named KickStarter.com. The idea behind KickStarter is that anyone with a good idea (be it a book, computer program, design, art…) can make a pledge, that if users raise enough money the project will be done. Those who ‘invested’ in the project get some form of added value, be it autographed hardcover book, or interesting behind the scenes videos or articles. If a given project fails to raise enough money than no one gets charged anything.
For example lets take a look at project created by Joseph Wain from New York. He pledged that if he raises 500$ than he will release icons for iPhone developers to use and download for free. He managed to raise 1820$ and thus released his icons on website http://glyphish.com/.
Cool idea, and sometimes everyone gets something for free out of it 🙂